Because it is the cornerstone of efforts to SEO, content (including the article) should also be optimized for the search engines.
But in reality, most of the website content that is not optimal.
In fact, optimal or not an article will determine how well your website ranks in the search engines later.
This is the main problem of the blogger.
Already tired of making the article ...
No one visited ...
No one read to completion ...
And finally do not get good ratings.
If you as an article writer often wondered why the article you never get good ratings and high traffic, this is the right guide for you.
0. Forget SEO
Deceived by the title of the article?
Okay, the title of this article is deliberately created to lure you obsessed with SEO. Most writing SEO articles on the Internet today are outdated.
Most of this guide will teach how to create articles that "human-friendly".
But do not worry because in this modern era of human-friendly article means also SEO friendly. In addition, there will be discussed also about the right article optimization for search engines.
The important thing is this mindset first post:
First, which we regard as an SEO article is like this:
Have a keyword density of a percentage
Length of at least 300/500 words
Bold, underline, italic in any keyword
Keyword in the title
Keyword in first sentence
Keyword in the last sentence
Keywords in the meta description
Using subheader (h2-h6), which contains the keyword
But now ... forget all the rules earlier.
This is the reason,
Suppose you are the author. In order for your book selling if you will think about the placement of key words in bold, subheader number?
Definitely not.
Good writers do not think about optimization for the engines. They optimize for humans, how to make humans love writing them, and recommend it to others.
Therefore, 8 optimization was not good.
SEO-friendly real
What makes a piece of content to get good ratings?
Backlinks (links from other websites to your website).
We must admit that the backlink is the biggest factor that affects how your content excel in competition with other similar content.
But not just any backlink.
Backlink was a double-edged sword, if obtained by devious means it will be dangerous. Thus the best backlink given on the willingness of others because they are recommending your content.
So, you have to create content that is able to get backlinks.
Can already picture?
In essence, so that others will recommend your content in the form of backlinks then you should write articles that human-friendly.
Interesting article to read for humans.
Here's how.
1. Learn the candidate character reader
Not all topics of interest in reading has the same demographics.
There are young people, adults, the majority of men, women, and others.
For example an article on readers may finance the majority of men aged 25 and over. While the article on the younger gaming enthusiasts.
Repot ya ...
... In order to understand what is the character of the reader?
The goal that you can customize the content of the article, especially the writing style to the character of your readers.
So that your articles readable.
If your readers a majority of young children, use language more relaxed. If you are a parent readers use more formal language, but do not be boring.
Your article will not be interesting if it is not adapted to the character of the reader.
If your website is a blog, you do not have to write according EYD. Rigid writing can be will make you boring article.
To determine the demographics of readers of the website, you can see from some of the following media:
Google Analytics (Audience> Demographics> Overview)
Community site where people who are enthusiastic about your niche gather
2. Stimulate the reader with an interesting title
Did you know ... out of 100 people who read the title, only 20 who read your article.
That is, if not optimized.
Means you lose a huge potential.
Let us remember back when doing a search on Google. What makes us choose one website? What made you read this article, not the other articles?
Title ... right?
So do not make a title at random.
Suppose if you search in Google with the keywords "how to repel flies", then ranked 1-3, titled like this:
5 Ways Dispelling Flies
5 Practical Ways to Drive away flies from the house in 30 Minutes
Repel flies | 5 Ways Expel Flies Naturally | How to Kill Flies
The first article title ... ordinary.
The format of writing the title as the number 1 is too standard, there is no element that makes it seem interesting article.
Whereas in the second title there are some words that can attract the attention of prospective readers as "practical" and "within 30 minutes".
Humans who do a search on Google always wants the best and easiest solution of their problems. This is what we have to offer.
They want the biggest benefits ...
... And in the shortest possible time.
While the third title is a victim of excessive optimization by using a variety of keywords as much as possible, ignoring the human interest factor.
Never use the title of the 3rd.
Your article will be impressed cheap, and your website so impressed suspicious.
The technique of making the title is very important, even as the importance then I make one special article that discusses the title. Read 7 title technique of making this content.
3. Your article will not be read word-for-word, do this to outsmart
The writing on the website is different from the book.
You also must have passed most of the writing on before getting to this third point.
This is natural.
Most readers pass most of our writing, they do not read but do scanning or skimming.
Just trying to pick up important points.
Readers pattern is named F-shaped pattern because as the letter F.
So they do the scanning vertically, and then when you find an interesting phrase before they read horizontally.
The following figure is derived from studies using eye movement tracking device when reading the content on the website.
As shown in the figure, most people only read the full at the top. As you go down, the less they read.
But we want them to read as long as possible!
The reason is very important:
The longer they spend time on our website, it will create a "bond" is stronger between you and the reader. So that your article is more likely to be recommended.
There are two ways to go about it.
Do not follow the advice of teachers Indonesian
In the Indonesian lessons at school we suggested that the first paragraph contains 4-5 sentences, but the teaching is not good for the article on the internet.
Paragraph that contains too many posts will make eyes tired.
Because it should be a maximum of 3-4 lines, with a horizontal length of no more than 20 words.
In addition to a brief paragraph, you can also use subheader to cut Atar section so that your article so much "lighter".
But because subheader is subtitled, the rules on the title above also apply.
Apply inverted-pyramid (inverted pyramid)
In writing news articles, inverted pyramid method used by journalists to direct the reader to understand what the main core of a news.
So readers who are interested in the big picture will continue reading.
This technique will be utilized.
Inverted pyramid
The top (front) articles should contain the main features of your article and the reasons why they should read the article further.
Thus more and more readers will continue to read until the end.
BONUS: Click here to find out the structure of a good article for the reader to listen to your article title, opening up the cover.
4. Follow the following formats so that your writing legible
I do not know how many times I have not finished reading the article when it interesting, but the format makes it easy to read.
What do you feel when you have to read the article:
Letters are too small or too big
His narrow vertical spaces
Using fonts that are hard to read
No matter how good the content of the article, it's useless if it is not legible.
Especially if you are the target demographic is age 35+ who has decreased vision.
My father (and most parents) often complain when reading articles on computer, he is too small and difficult to read.
Do not torture my father.
Use a font and size that is easy to read. Fonts like Arial, Helvetica, Sans Open, Roboto, Georgia, is a common font used on the website, use fonts like this than not common.
Google Fonts have a collection of nice font, for free, and you can immediately use on the website.
If confused, better not to use a particular font.
For further details:
Use a font that is easy to read or do not use special fonts if you are confused
Size between 14-22px
Horizontal width between 480-720px
Line-height between 1.5-2em
Margin under paragraph between 1.5-2em
5. Do your research and increase its weight
This is a major factor in the success of your article as SEO.
The more weight your article, the reader more satisfied, and the more who will recommend your article.
Remember earlier .. reader satisfied = search engine satisfied.
Therefore to make a weighty article that can satisfy your readers have to do the research.
But the problem is,
Weighted articles can only be made by writers who knew all about the topic.
You will not be able to create articles that weighs without understanding what is covered and there contek capital only cheated here.
The solution is easy:
If you are not an expert in the topic of the article that you create, multiply the time to read other articles similar.
This research stage is often overlooked by bloggers.
Therefore, unfortunately, in Indonesia is still a lot of articles that are not weighted.
One of them is ..
Here's an example that I found while writing this article. Search on Google for the keyword "how to increase productivity".
Try to note the contents of the article:
Understanding productivity
The importance of productivity
Up early
Have a purpose
Learning from others
Avoid feeling overwhelmed
Take time to rest
Pray before work
This expression of me after reading the article above:
Facepalm
Let's surgery earlier article (without intending to discredit the author):
People who want to improve the productivity of information did not need to be given an explanation of the importance and understanding of productivity
Points 3 through 8 is all the information that should have been known by most people without the need to be explained
Too abstract, no concrete steps that can be done by the reader at that time also to really improve productivity
Makes sense right?
Let us discuss further.
Common types of articles on the internet there are 2: information or guidance.
If the article in the form of a guide, it should really be a guide ...
... Not just reading.
(For example earlier article should still guide)
So, a good guide article content can be used as guidelines for the handle when the reader will be doing something related to the article.
For example:
Recipes that can be done right when they cook
Guide to buying a used HP that can be used as a guide when buying a used HP
How to increase labor productivity can be directly done to improve productivity
While the article information contents should really in-depth information. For example by giving the results of the analysis / study / research, or the results of an interview with an expert.
Back to the example above article.
After reading the contents of the article is about what the reader?
Whether they increase productivity?
I think they immediately close the browser tab without doing anything that could increase productivity, then immediately forgot it in 10 minutes.
There are some guidelines that you can read after this to create content that weighs:
KTP method to make the content better than other people's content
Content marketing strategy for businesses
Creating superior content that is capable of getting backlinks
One more thing.
The article weighs always long, but long articles do not necessarily weigh
There is a fatal mistake that is often made by the author of the content, the writing too much ado because they want to get a certain number of words.
This is because the said article length = good for SEO.
Here are two examples of the composition of the article:
Articles A vs. B
A article only made to achieve a certain number of words without benefits
Article B made to educate. Through the process of detailed research and planning so that the results are "fleshy"
Unfortunately, often made consciously or unconsciously is article A.
To make the article and you want to-not-would have to be an expert in the topic you raise, if not then you will produce articles A.
That's why doing research before writing an article.
Tips
Type of blog is the best article for a tutorial article whose contents can be applied directly by the reader. Articles such as this prove to get the average rate of the share that is greater than the article information.
If you have a business blog, the article guide / tutorial will also enhance the reputation and the confidence level of prospective clients.
6. Find and use LSI keywords
We entered into a technical SEO.
There are two benefits of using LSI keywords:
Get ranked for many long tail keywords
Increasing the relevance and ranking for the major keywords
For those of you who have never heard this term, let us first discuss ...
... What is LSI?
In short, LSI (Latent Semantic Index) is a feature that was adopted by the search engines in order to understand the intent of the article.
Eg "Apple".
The term Apple could be ambiguous between fruit or company name, but the search engine is able to distinguish between the fruit and which are the company by reading the words that surround the main word.
Apple LSI
But what LSI relationship with SEO?
Instead of using SEO techniques earlier times, where we repeat the keywords to achieve a certain percentage, take advantage of LSI to tell the search engine that our articles are relevant to the desired user.
As a result, your rank will be better.
This technique is also so much more powerful than the old school SEO (keyword density) because we did not do a lot of repetition of the same keywords.
Not only that.
You will also get ranking for different keyword variations LSI.
Looking for LSI keyword is not difficult. Do a search on Google with your main keyword.
In this example I use "learn the guitar".
Scroll to the bottom. you will find this:
Learning guitar LSI
These are different variations that you can use the LSI.
You need to consider now is use. Ingat..kita create articles that human-friendly, so do not use this keyword carelessly.
Your sentences should be natural, to use good grammar.
You also do not need to use these keywords exactly "studied classical guitar", "learn guitar beginner", and others.
Using the most is enough, the important sense.
7. Make checks grammar and spelling
Stages are often missed by the author of the article but fatal.
If you create an article as part of a content marketing for businesses, such as blogs to startup, an online store, or company, make sure there is absolutely no errors.
Never no typographical errors.
The use of grammar mess will create an unprofessional impression.
Indeed sound trivial, but a typing error in the slightest potential to bring prospective clients you go.
Imagine if you visit a website that sells products worth USD 10 million, but it turns out there are many errors in the content writing.
Surely we think, can not be trusted.
The problem, for the Indonesian language articles at this time we do not have software that can check for grammatical errors (grammar). We can only check spelling.
So the only solution is to manually check.
Perform the steps as follows:
Write your article to completion without inspection
Read your article with sound (not in the liver)
Fix every sentence sounds strange when spoken
Do not do the writing and checks simultaneously, these two jobs require different brain functions.
Then writing while checking it takes much longer.
Do not also examine the heart.
We will often miss small errors when reading silently, and therefore the inspection process should be done while reading by voice.
8. Perform on-page optimization SEO Other
On-page optimization for the article is not difficult but it could improve your ranking quite drastically.
We did last stages so as not to disrupt the process of writing the article.
Meta description
In addition to improving the ranking, meta description will also increase clicks to your website because it can appear in search results.
But be careful:
The biggest mistake in writing the meta description is piling too many keywords.
One main keyword is enough, or plus one variation of the LSI when possible.
Most important is the technique of writing how you can invite potential readers to visit your website.
URL
Generally URLs automatically appear the same as the title of your article. But some people (like me) prefer to use a modified URL.
Tips in writing URL:
Contains main keyword
Not too long
Does not contain a preposition
Image
Good article contains not only writing but also must contain an image to explain.
The use of images can enhance the reading interest of visitors and help your SEO. Therefore there is no harm in using the image.
In HTML, you can use the "alt tag" for the image. If it relates to the drawing, use LSI keywords.
Internal link
If possible, include internal links to other articles related to the topic you are writing the article because it will improve the structure of the website.
BONUS 2: Get on-page SEO checklist that you can use every time I write a new article. Click here.
9. Distribution of content
On the same day when you publish the article, there are millions of other articles were also published.
Your article will not be found if not promoted.
So do not settle out after published articles.
Not enough to make quality content then abandoned. You must distribute your articles that have been written just now.
Even websites that have been successful also consistently promoted content.
Proper distribution would increase the number of visitors you up to many times.
Results distribution
There are some basic tips that you can do to market your content:
Tell others in the social networking and community websites (forums). Do not spam, do only if there is a need related info
Attach the share button on each article to facilitate sharing article readers
Tell to a Twitter account that discuss similar topics
These three tips above are only the most basic.
There are still others, read the guide 13 techniques further promote content.
If you read the manual to make SEO friendly article is way down, you may be interested in the following guidelines:
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